20 Hottest Social Media Trends to Watch & Follow for Your Brand in 2021 (Updated)

First, let’s address the elephant in the room. The publish date says 2019 and I’m talking 2021.

Really, I wrote this a while ago and then revisited it. And then rewrote the whole damn thing but can’t figure out how to change to publication date to March 2021.

So yes, it’s updated as of March 7, 2021.

Intro

With emerging platforms, political interference, an increase in “engagement bait” and spam on LinkedIn, and Big Tech pretending to care about humans, we can expect a lot of great strategies combined with some ongoing disappointments.

Here, I’ve done my best to limit personal opinions and stick with a core list.

The 20 listed here are haphazardly done in some subconscious order, but it’s not a ranking system.

So let’s get right to it.

1. TikTok

It’s the next big thing. And it’s here. Now.

TikTok is the fastest growing social media platform in the world and (currently) over 2.6 billion downloads.

And the app is aging up with over 67% of users above 20 years old.